etceteras BLOG


This project required a full repositioning in the market followed by a new fresh looking identity, after 18+ years in the market the old visual system looked a bit outdated and disconnected from the core vision of the company. In this case, the conceptualization required extensive research into the companies values and the current market state in order to align its new visual system accordingly. The new look presents a modern yet simple logo that is sure to last over the decades as technologies unfold. The UX and UI have been coordinated so everything is aligned with the new positioning statement for the company “digital environments a click away”