The Annual exhibition is an event that the University of New South Wales holds every year to celebrate the graduation of its new generation of designers and artists. The opening night hosts over 2,000 people to see the work of the new graduates, including vendors from local food and wine productions. The University went through a transformation into a research/contemporary art institution. I wanted the logo and the branding to represent this process by appropriating the campus space into a facility that welcomes people to become part of the Annual, one of the most exciting events held during the year. Designs included projections for motion graphics, maps, postcards, plottered walls, and posters.